When a Small, medium or big sized firm needs a competent search engine optimisation (SEO) consultant, there are four options available:
1 – Assemble a team of in-house webmasters, programmers and marketers to do the job.
2 – Deal the job to a specialized SEO company.
3 – Post an advertisement to hire an search engine optimization consultant to work as an employee in the company.
4 – Obtain an in-house SEO consultant from a technical firm to work together with their employees without being a worker.
So, what’s the best choice for your company? There are many points to consider before taking your decision.
1 – Assembling your in-house team of webmasters and marketers will never work: Out of my long experience, building a group of in-house webmasters, developers and marketers to do the job won’t ever succeed as among these has sufficient knowledge in optimization. Moreover, they don’t realize what will be the challenges that they are up against or the hidden problems from which their site is affected.
2 – Using the best SEO methods: When beginning any online endeavor, the in-house search engine optimization consultant will work with your managers to make certain the Best SEO Practices are applied to every project, which will make it a lot quicker to get your new web pages and other internet promotional advertisement to the first pages of Google and other significant search engines.
4 – Getting more rewarding and effective ideas: The everyday discussions along with the direct communications between an in-house SEO consultant and the business administrators, managers, directors, developers and webmasters will ignite many new ideas on both sides. A very simple idea or a proposal in this kind of atmosphere can make a massive impact in starting a new campaign or changing and existing one to be more profitable.
5 – Creating the most SEO friendly sites: An in-house search engine optimization consultant will be able to work more readily with your supervisors to apply any necessary modifications or redesigns to your websites to be able to convert them into the most SEO friendly sites in the shortest possible time and with minimum efforts. This will ensure that your sites will rank at the first pages of Google, Yahoo, Bing and other major search engines in the shortest period.
6 – Detailed search engine optimization audit: working with your webmasters and developers, an in-house SEO consultant can more easily execute a detailed search engine optimization audit to list all of the points that need correction or alteration in your site and in your different online marketing campaigns.
7 – Selecting the most effective and lucrative keywords to use for optimization: Using a direct contact with your staff in various sections will enable the in-house SEO consultant to complete the practice of selecting the best and profitable keywords in no time, so the whole procedure for optimization can begin quickly and become more effective and productive.
8 – Adding social networking marketing as an essential part of your internet marketing strategies: Your in-house search engine optimization consultant is going to have a direct relationship with some selected employees in various departments to educate them on how best to set a good presence in distinct Social Media platforms. Maintaining a healthy presence on different Social Media platforms is a pricey and time-consuming process. Possessing the in-house search engine optimization consultant start and just supervise the chosen company employees doing the daily Social Media Marketing activities will significantly reduce the cost involved with the process.
9 – Publishing press releases: Being in direct contact with various levels of management, it’s far easier for an in-house SEO consultant to find heaps of ideas for new press releases weekly. He can organize and publish many press releases every month to promote the services and products of the company, enhance branding and create countless high quality back links which will post the rankings of several search phrases to rank in the first pages of Google, Yahoo, Bing and other major search engines.
10 – Blogging: A in-house Consultant will have greater chances to get many blog posts from different sections to post in the company blogs every week. An outside search engine optimization company will not be in a similar place to contact different specialists from the company to write blog posts. Every well optimized and written blog article is an asset and a testimony to the company. Blog posts will create hundreds of top quality back links along with promoting the products and services of the company.
11 – saving your time and money wasted on hiring and interviewing: Hiring an experienced SEO consultant isn’t a simple task. Hours are wasted in evaluating and interviewing many candidates.
12 – Full-time or part-time: An In-House search engine optimization Consultant from a specialized company can work one or two times each week, a couple of days per month or five days a week. Depending or you needs and the turnover of your internet jobs, the in-house adviser can work a couple of times in one week, five times the next week and one day in the next week. This provides you with flexibility which isn’t always possible once you employ an employee and save your company a lot of money when there is very little work for an search engine optimization consultant.